Marketing to businesses is rather different when compared to marketing and selling to individual consumers.
What is B2B Marketing and B2B Marketing Services?
Any business out there, big or small, a business online or a brick-and-mortar business, that sells products or services to other businesses is a business to business or a B2B company.
Well, as the name clearly suggests, business-to-business or more commonly known as B2B marketing is simply marketing of products or services to other businesses and companies. A great example could be an accounting software company selling its software to businesses that have an accounting function and they want to do away with manual processes through the use of the software.
How to approach B2B marketing? Do It Right the First Time.
The spray and pray approach has ceased to work. Campa in the capacity of your partner B2B marketing company
helps you build & evolve strategies and choose the right set of tools to be adept and successful.